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Dynamic email marketing content revealing different products to various subscribersPredictive recommendations suggesting products before consumers searchAutomated campaigns activated by particular behavioral signalsReal-time budget allocation to the best-performing imaginative and audiencesThe structure requires robust first-party information collection. Mamaearth ran CTV projects on Disney+Hotstar for its Ubtan Face Wash. The reward revealed up quick: brand awareness and favorability climbed around 9%, and purchase intent jumped nearly 19%, outperforming typical campaign norms.
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