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Dynamic e-mail marketing content revealing different items to different subscribersPredictive suggestions suggesting products before consumers searchAutomated projects set off by specific behavioral signalsReal-time budget allocation to the best-performing creative and audiencesThe structure needs robust first-party data collection. Mamaearth ran CTV campaigns on Disney+Hotstar for its Ubtan Face Wash. The payoff showed up fast: brand name awareness and favorability climbed up around 9%, and purchase intent jumped nearly 19%, outperforming typical campaign standards.
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